Primark, the international clothing chain, famously does not have an online store. So when EU-wide campaigning organisation WeMove chose to target Primark in a sustainability campaign, they started by launching a parody site.
Format
Case Studies
Winning Social Media with Animals Australia
Jesse Marks, former Community Engagement Manager at Animals Australia, at Progress 2015 sharing their theory of change and how they leverage their engaged social media audience to win campaigns.
Event Organising Tips
Australian Progress shares 7 lessons from running Progress 2015. Get an insight into the their ticket sales strategy, social media successes and failures, event theming choices, budget management, sponsor recruitment, and program design.
Digital Tactic Inspiration: Ecomark by WeMove
Primark, the international clothing chain, famously does not have an online store. So when EU-wide campaigning organisation WeMove chose to target Primark in a sustainability campaign, they started by launching a parody site.
Winning Social Media with Animals Australia
Jesse Marks, former Community Engagement Manager at Animals Australia, at Progress 2015 sharing their theory of change and how they leverage their engaged social media audience to win campaigns.
Event Organising Tips
Australian Progress shares 7 lessons from running Progress 2015. Get an insight into the their ticket sales strategy, social media successes and failures, event theming choices, budget management, sponsor recruitment, and program design.