How to build public support with personal stories
A case study of an organisation’s experience with the power of personal stories in helping to build public support for a campaign.
Format
Articles
5 lessons for success from real-world #BrandJam campaigns
Brandjam campaigns use a companies brand value as a way to access public attention. So…what’s to be learned here?
Campaign Planning: How to Get Started
What is a campaign? and how do you start one? Here are ideas, steps and handouts from Campaign Bootcamp to help you get started with your campaign planning.
Films and Documentaries about Social Justice, Movements, Victories and Leaders
Be inspired with this list of movies and documentaries about social movement struggles, victories and leaders – Selma, Milk, Silkwood, Norma Rae, Gandhi and more.
A Framework for Thinking about Training and Behaviour Change
Randall Smith from PowerLabs shares a framework for thinking about training and behaviour change called KSW or KSAW.
Door Knocking: A Case Study in Moving People to Take Action
A sample script and tips learnt from having climate conversations whilst door knocking in the lead up to the 2022 Australian election.
Deep Canvassing Scripts and Examples
Here is a collection of resources about deep canvassing scripts including script examples and ideas, video training and podcasts.
What Works to Increase Charitable Donations?
Find out from this research meta analysis how to increase donations to charities and also find out what doesn’t work.
Measuring Your Impact
How do you measure the impact of activism and advocacy work? Here are some ideas, resources and organisational examples to get you started.
2022 Australian Federal Election Analysis
Trying to make sense of the 2022 Australian federal election and the resulting political landscape? This collection of articles will give you valuable insights.
Make the First 100 Days Count: Steps for Holding the New Government Accountable
Introduction The ‘first 100 days’ comes from when Franklin D. Roosevelt, the 32nd US President, was elected to power and he and his government made a phenomenal amount of change in a very short time including passing 76 pieces of legislation. For more see Why Do We Care About the First 100 Days? (David Roos, […]
‘Always look up’: Connecting Community for a Win against Gas
Lessons learned from the anti gas campaign in Victoria, Australia from Cam Walker, Campaign Coordinator at Friends of the Earth.
Learning from Peers and the Past: Writing Case Studies
This article provides tips and template for writing activist case studies that provide campaigners with opportunities to learn from peers and the past.
How Emotions Mobilise and Sustain the Anti-Coal Seam Gas Movement
Introduction Emotions play an important role in mobilising people to take action on social and environmental issues. In this study of the anti-coal seam gas movement in regional Australia the authors found that anger about coal seam gas mining mobilised people to take action, but the combination of anger with the joy of connecting with […]
Finding the Needle in the Haystack: Internet Research Tips
Quick tips and tools to improve your internet searching skills including using filters, truncation, phrase searching and hyphens.
Conducting Interviews for Articles, Research & More
This article provides tips on how to run effective interviews for articles, research projects and podcasts.
Disinformation and 7 Common Forms of Information Disorder
Learn about disinformation, misinformation and mal-information and the 7 forms of information disorder from HiveMind.
Can NGOs and Social Movements be Authentic Allies?
Four things not for profit organisations can take into consideration to be authentic allies with social movements.
How Powerful Conversations Won Abortion Rights in Ireland
Overturning the abortion ban in Ireland meant equipping people to share their stories and spark conversations with their friends and family.
What Helps Motivate People to Take Action?
What helps motivate people to take action? Learn from this research from the University of Queensland that analysed the website communication of almost 500 Australian environmental groups.