Methodology and results of an experiment run by GetUp comparing video to still Facebook graphics in ads.
Collection: Online Progressive Engagement Network (OPEN)
Online Progressive Engagement Network (OPEN)
The Online Progressive Engagement Network is a network of nearly 20 digital campaigning organisations around the world, including MoveOn (the US), Campact (Germany), and GetUp! (Australia). Each OPEN member organisation is an independent group working within its national context, enabling its members to take action online and offline. But the organisations problem-solve and innovate together, sharing research, tools, and tactics that build their collective power. OPEN’s contributions to the Commons Library are the result of that sharing: from tips for getting in front of the media, to a collection of GetUp’s A/B tests to optimise email and webpage performance.
Does allowing a petition to be signed with Facebook increase actions?
Methodology and results of an experiment run by GetUp on the use of a ‘Sign By Facebook’ option for petition signers.
Does changing font sizes impact email performance?
Methodology and results of an experiment run by GetUp on the effect of font size on email performance.
Using “list quality” to improve the accuracy of your A/B testing
Methodology and results of GetUp’s use of ‘list quality’ to improve testing and predictions.
Ways to Predict Email Performance
Methodology and results of GetUp’s process for predicting email performance from tests.
Tips for Meeting MPs (or asking your members to)
Advice that can easily be adapted to your needs whether it’s meeting with an MP (or Senator) yourself or helping your members do it.
8 Tips for Going on Radio
Advice from Stefanie Faucher (MoveOn’s Communications Manager) and Rebecca Wilson (GetUp’s previous Chief of Staff) on how to make the most out of a radio interview.
6 Digital Fundraising Experiments by Get Up
Methodology and results of experiments run by GetUp in digital fundraising.
Mission statements of some of the world’s leading digital campaigning groups
Writing a mission statement can be critical part of launching a new campaign or organisation. It grounds your team in a joint understanding of what you’re there to achieve – and makes it clear to the public what you stand for.
Experiment – Facebook videos vs. graphics for conversions
Methodology and results of an experiment run by GetUp comparing video to still Facebook graphics in ads.
Does allowing a petition to be signed with Facebook increase actions?
Methodology and results of an experiment run by GetUp on the use of a ‘Sign By Facebook’ option for petition signers.
Does changing font sizes impact email performance?
Methodology and results of an experiment run by GetUp on the effect of font size on email performance.
Using “list quality” to improve the accuracy of your A/B testing
Methodology and results of GetUp’s use of ‘list quality’ to improve testing and predictions.
Ways to Predict Email Performance
Methodology and results of GetUp’s process for predicting email performance from tests.
Tips for Meeting MPs (or asking your members to)
Advice that can easily be adapted to your needs whether it’s meeting with an MP (or Senator) yourself or helping your members do it.
8 Tips for Going on Radio
Advice from Stefanie Faucher (MoveOn’s Communications Manager) and Rebecca Wilson (GetUp’s previous Chief of Staff) on how to make the most out of a radio interview.
6 Digital Fundraising Experiments by Get Up
Methodology and results of experiments run by GetUp in digital fundraising.
Mission statements of some of the world’s leading digital campaigning groups
Writing a mission statement can be critical part of launching a new campaign or organisation. It grounds your team in a joint understanding of what you’re there to achieve – and makes it clear to the public what you stand for.