Three levels of evaluation for measuring the effectiveness of narrative change campaigns – Reach, Response and Uptake.
Collection: Narrative Change Hub
Narrative Change Hub
The Narrative Change Hub is a toolkit for building narrative power. It is a co-created international resource to support those using storytelling and narrative strategies to drive progressive change. In this collection you’ll find articles, guides, strategies, research and ways to measure impact.
Safeguarding Civic Space: Harnessing Narrative Change to Restore Public Trust in Civil Society Organisations
A guide to empower actors to defend and promote civic rights effectively, plus 10 practical lessons for proactive narrative change.
Narrative Change as an Advocacy Approach
Learn about the fundamentals of narrative-change advocacy and the merits of taking on a narrative change approach.
Message Testing Methods for Narrative Change
Is your NGO engaged in narrative change campaigns? Here are 7 methods to test your messages from the International Center for Policy Advocacy.
Moving Mindsets:A Playbook for Building Momentum
Mindsets are challenging to shift, but they’re worth it. The fight for social change requires persistence but ultimately pays off in transforming lives for good.
Notes on a Cultural Strategy for Belonging
This report offers notes and ideas on how cultural strategies for belonging can be developed as part of organizations and movements.
Transforming Narrative Waters: Growing the Practice of Deep Narrative Change in the UK
The report examines what it takes to design deep narrative change, how to design narrative interventions, and offers recommendations for building more successful narrative change projects in the UK.
Toward New Gravity: Charting a Course for the Narrative Initiative
This report presents an overview of common challenges, hard-earned lessons, needs, and insights in the field of narrative change.
Narrative Change: A Working Definition (and Some Related Terms)
What is the definition of narrative change? This article from the Narrative Initiative explains narrative change concepts.
Narrative Power in Crisis: How to Narrate Towards Action
This article by the Narrative Initiative about how to narrate towards action presents five guides to use when narrating through a crisis.
Measuring Effectiveness of Narrative Change Campaigns
Three levels of evaluation for measuring the effectiveness of narrative change campaigns – Reach, Response and Uptake.
Safeguarding Civic Space: Harnessing Narrative Change to Restore Public Trust in Civil Society Organisations
A guide to empower actors to defend and promote civic rights effectively, plus 10 practical lessons for proactive narrative change.
Narrative Change as an Advocacy Approach
Learn about the fundamentals of narrative-change advocacy and the merits of taking on a narrative change approach.
Message Testing Methods for Narrative Change
Is your NGO engaged in narrative change campaigns? Here are 7 methods to test your messages from the International Center for Policy Advocacy.
Moving Mindsets:A Playbook for Building Momentum
Mindsets are challenging to shift, but they’re worth it. The fight for social change requires persistence but ultimately pays off in transforming lives for good.
Notes on a Cultural Strategy for Belonging
This report offers notes and ideas on how cultural strategies for belonging can be developed as part of organizations and movements.
Transforming Narrative Waters: Growing the Practice of Deep Narrative Change in the UK
The report examines what it takes to design deep narrative change, how to design narrative interventions, and offers recommendations for building more successful narrative change projects in the UK.
Toward New Gravity: Charting a Course for the Narrative Initiative
This report presents an overview of common challenges, hard-earned lessons, needs, and insights in the field of narrative change.
Narrative Change: A Working Definition (and Some Related Terms)
What is the definition of narrative change? This article from the Narrative Initiative explains narrative change concepts.
Narrative Power in Crisis: How to Narrate Towards Action
This article by the Narrative Initiative about how to narrate towards action presents five guides to use when narrating through a crisis.