Use this Engagement Pyramid to visualise the different ways a person might get involved with your campaign.
Collection: Mobilisation Lab
Mobilisation Lab
Mobilisation Lab was born inside Greenpeace International to enable faster and better development of global best practice in digital campaigning. Now the MobLab is an independent global organisation transforming social change for the networked age.
The MobLab enables global campaigners to build a more just, peaceful, and sustainable world by equipping them with strategies, tools, tactics, and partners, using a systems-based, people-powered approach.
The Commons MobLab collection brings together many of the reports, training materials, toolkits and other materials they share with campaigners, strategists and advocacy leaders.
![The Campaign Canvas [Template]](https://i0.wp.com/commonslibrary.org/wp-content/uploads/Screen-Shot-2021-02-08-at-12.45.44-pm.png?resize=1080%2C675&ssl=1)
The Campaign Canvas [Template]
From vision and strategy to storytelling and metrics, this template ensures you’ve touched on all the essentials of an effective campaign.
Do Better and Win Bigger by Taking on Marginalisation
Change the world with boycotts, workplace action and memes, political campaigns, disaster relief, civil disobedience and more.
10 Ways People Power Can Change the World
Change the world with boycotts, workplace action and memes, political campaigns, disaster relief, civil disobedience and more.
Detangling Digital: Has the concept of a centralised digital department outlived its usefulness?
Instead of a centralised place for all things digital, here’s a model for integrating digital skillsets back into every department of an organisation.
Campaigning in High-Risk Environments
How do organisers and campaigners keep working for social justice when the environment they’re in becomes high risk?
Creating a Rapid Response System
A network of allies and a checklist can protect victims of political persecution and build movement power.
4 Magic Steps to Creating Shareable, Purpose-driven Social Media Content
This MobLab guide sets out to help digital campaigners and practitioners apply tried-and-true methods of making social media content that actually spreads.
Grassroots Led Campaigns: Lessons from the new frontier of people-powered campaigning platforms and programs
Decentralised, grassroots-led digital campaigning has taken off in the last decade. This report looks at the impact these campaigns are having, what lessons we can learn from them about success, and what these new campaigns platforms mean for the future of social change.
Beyond the first click: How today’s volunteers build power for movements and NGOs
This MobLab report examines innovative volunteer engagement work by 35 organisations empowering people to scale change and win by learning and doing more. Featuring video and audio from the practitioners.
Engagement Pyramid: Visualise the different ways a person might get involved with your Campaign
Use this Engagement Pyramid to visualise the different ways a person might get involved with your campaign.
The Campaign Canvas [Template]
From vision and strategy to storytelling and metrics, this template ensures you’ve touched on all the essentials of an effective campaign.
Do Better and Win Bigger by Taking on Marginalisation
Change the world with boycotts, workplace action and memes, political campaigns, disaster relief, civil disobedience and more.
10 Ways People Power Can Change the World
Change the world with boycotts, workplace action and memes, political campaigns, disaster relief, civil disobedience and more.
Detangling Digital: Has the concept of a centralised digital department outlived its usefulness?
Instead of a centralised place for all things digital, here’s a model for integrating digital skillsets back into every department of an organisation.
Campaigning in High-Risk Environments
How do organisers and campaigners keep working for social justice when the environment they’re in becomes high risk?
Creating a Rapid Response System
A network of allies and a checklist can protect victims of political persecution and build movement power.
4 Magic Steps to Creating Shareable, Purpose-driven Social Media Content
This MobLab guide sets out to help digital campaigners and practitioners apply tried-and-true methods of making social media content that actually spreads.
Grassroots Led Campaigns: Lessons from the new frontier of people-powered campaigning platforms and programs
Decentralised, grassroots-led digital campaigning has taken off in the last decade. This report looks at the impact these campaigns are having, what lessons we can learn from them about success, and what these new campaigns platforms mean for the future of social change.
Beyond the first click: How today’s volunteers build power for movements and NGOs
This MobLab report examines innovative volunteer engagement work by 35 organisations empowering people to scale change and win by learning and doing more. Featuring video and audio from the practitioners.