Author

New Media Mentors

Mapping Story Archetypes

Mapping Story Archetypes

The six-page PDF includes instructions, worksheet, and an example to get you started mapping the movies, shows, books and entertainment your audiences consume, and how to match stories with the kinds of actions you want your audience to take.

Mapping Story Archetypes

Mapping Story Archetypes

The six-page PDF includes instructions, worksheet, and an example to get you started mapping the movies, shows, books and entertainment your audiences consume, and how to match stories with the kinds of actions you want your audience to take.