Lobbying is one method of raising public awareness of an issue and enlists support for a particular cause. The objective of lobbying is to persuade decision makers to take or not to take particular actions. This handout covers the skills, knowledge and qualities of effective lobbyists, as well as the essential steps to preparing for lobbying.
Lobbying is one method of raising public awareness of an issue and enlists support for a particular cause. The objective of lobbying is to persuade decision makers to take or not to take particular actions. This handout covers the skills, knowledge and qualities of effective lobbyists, as well as the essential steps to preparing for lobbying.