The Common Cause Handbook: A Guide to Values and Frames
This handbook is a practical and accessible introduction to the importance of values and frames for organisations working towards a more sustainable and just society.
Author
Common Cause
Where now for the environment movement? Weathercocks and signposts ten years on
Weathercocks and Signposts, a report from WWF, critically reassesses current approaches to motivating environmentally-friendly behaviour change.
Common Cause for Nature: A practical guide to values and frames in conservation
Common Cause for Nature contains many lessons based on academic research on how to spark behaviour changes. The analysis showed that there are competing sets of human values within each of us which can be encouraged and discouraged by language and experience.