This article explores the ‘moving the rock’ concept put forward by Daniel Hunter in his book Strategy and Soul. The concept has been valuable for campaigners and organisations reassessing their theory of change and particularly how they engage politicians and supporters.
In 1991 over 1000 protesters blockaded the National Exhibition Centre in Canberra with the goal of shutting down the Australia International Defence Exhibition. This book includes a detailed account of the blockade, the context of the growth of the Australian arms industry, and the words of the protesters themselves.
A process guide to be used in training workshops and planning sessions to develop campaign strategy. Critical path analysis can shift focus to outcomes rather than tactics and provide experience and skill in defining clear objectives. The process also deepens understanding about how change happens and clarifies key threads running through a campaign.
Strategic questioning is a powerful tool for social change which helps people discover their own strategies and ideas for change.
Nothing precedes purpose. The starting point for every organisation or movement should be the question ‘Why do we exist’? A number of tips for focusing an organisation on vision and purpose. An excerpt from Purpose Driven Campaigning, based on Rick Warren’s Purpose Driven Church.
Rick Warren focuses on five ‘circles of commitment’ – community, crowd, congregation, committed and core, and argue that it’s important to recognise where your supporters fall in these categories, and develop processes to move them from the outside in. An excerpt from Purpose Driven Campaigning.
Learn about Daniel Hunter’s metaphor of moving the rock to bring about social change through activating people’s social values.
Tips for training or other events which connect people to a campaign and help individuals overcome their barriers to action. As organisers we can use the momentum of the group to leverage people to action – like a turbo-charged persuasive conversation.
In the 1970s Sydney builders labourers refused to work on projects that were environmentally or socially undesirable. This green bans movement, as it became known, was the first of its type in the world.
The Aboriginal Tent Embassy was established in 1972 when the Coalition Government failed to recognise the land rights of Indigenous people. From its inception, the Embassy has been interwoven into Canberra’s physical and political landscape, blending black politics, symbolism and theatre that opponents have found difficult to counter.
This article explores the ‘moving the rock’ concept put forward by Daniel Hunter in his book Strategy and Soul. The concept has been valuable for campaigners and organisations reassessing their theory of change and particularly how they engage politicians and supporters.
In 1991 over 1000 protesters blockaded the National Exhibition Centre in Canberra with the goal of shutting down the Australia International Defence Exhibition. This book includes a detailed account of the blockade, the context of the growth of the Australian arms industry, and the words of the protesters themselves.
A process guide to be used in training workshops and planning sessions to develop campaign strategy. Critical path analysis can shift focus to outcomes rather than tactics and provide experience and skill in defining clear objectives. The process also deepens understanding about how change happens and clarifies key threads running through a campaign.
Strategic questioning is a powerful tool for social change which helps people discover their own strategies and ideas for change.
Nothing precedes purpose. The starting point for every organisation or movement should be the question ‘Why do we exist’? A number of tips for focusing an organisation on vision and purpose. An excerpt from Purpose Driven Campaigning, based on Rick Warren’s Purpose Driven Church.
Rick Warren focuses on five ‘circles of commitment’ – community, crowd, congregation, committed and core, and argue that it’s important to recognise where your supporters fall in these categories, and develop processes to move them from the outside in. An excerpt from Purpose Driven Campaigning.
Learn about Daniel Hunter’s metaphor of moving the rock to bring about social change through activating people’s social values.
Tips for training or other events which connect people to a campaign and help individuals overcome their barriers to action. As organisers we can use the momentum of the group to leverage people to action – like a turbo-charged persuasive conversation.
In the 1970s Sydney builders labourers refused to work on projects that were environmentally or socially undesirable. This green bans movement, as it became known, was the first of its type in the world.
The Aboriginal Tent Embassy was established in 1972 when the Coalition Government failed to recognise the land rights of Indigenous people. From its inception, the Embassy has been interwoven into Canberra’s physical and political landscape, blending black politics, symbolism and theatre that opponents have found difficult to counter.