Metrics should help you improve how you invest in and plan campaigns. But while “vanity metrics” such as list size or pageviews sound big and impressive, they can be misleading. This report offers new approaches to measuring member engagement.
![Beyond Vanity Metrics: Toward better measurement of member engagement](https://i0.wp.com/commonslibrary.org/wp-content/uploads/Screen-Shot-2019-04-02-at-12.53.12-pm.png?resize=1080%2C675&ssl=1)
Metrics should help you improve how you invest in and plan campaigns. But while “vanity metrics” such as list size or pageviews sound big and impressive, they can be misleading. This report offers new approaches to measuring member engagement.
US activist and educator Daniel Hunter shares important tips for sustaining ourselves and our movements in the face of challenging times. He outlines seven behaviors that we could incorporate into our groups so we can keep taking powerful and strategic actions.
Formed in 1979, Billboard Utilising Graffitists Against Unhealthy Promotions (BUGA-UP) made its mark on hoardings around the nation. By revising advertising slogans and disrupting tobacco-sponsored events, the group revealed the true cost of tobacco and alcohol company deception.
This tip sheet has been written to help you and your group work well together and achieve your objectives and highlights some group habits and actions that resilient community groups have relied on: effective meetings with an agreed agenda; clearly-defined roles; mindful decision-making; accountability; and inclusiveness.
Kevin Buzzacott is a key figure in the opposition to the South Australian Olympic Dam mine and the nuclear industry in general. In this interview he outlines a number of the creative actions he has taken part in as part of a series of campaigns addressing the issues of dispossession and Aboriginal sovereignty.
Men frequently participate more than women in meetings, forums and other events. This article outlines practical steps facilitators and participants can take to ensure women are heard.
Productive meetings allow an organization to move forward, keep members engaged and give them a sense of empowerment and efficacy. There are five aspects of structure and interpersonal dynamics we must pay special attention to if we want our meetings to be truly productive: Right People; Right Container; Right Process; Right Facilitation; Right Agenda.
Directed-network campaigns combine self-organized people power with enough centralized structure to focus on clear political and cultural targets. The Networked Change Report maps out the strategies and practices that made today’s most successful advocacy campaigns work.
Every campaign is a learning opportunity. Make the most of this by planning for the post-campaign period and setting up debriefs. Here are some tips for campaigners and facilitators.
Not all coalitions are made equal. While alliances between unions and community organizations are an important and useful strategy for social change, their power and success varies greatly depending on the strategic choices of those involved.
Metrics should help you improve how you invest in and plan campaigns. But while “vanity metrics” such as list size or pageviews sound big and impressive, they can be misleading. This report offers new approaches to measuring member engagement.
US activist and educator Daniel Hunter shares important tips for sustaining ourselves and our movements in the face of challenging times. He outlines seven behaviors that we could incorporate into our groups so we can keep taking powerful and strategic actions.
Formed in 1979, Billboard Utilising Graffitists Against Unhealthy Promotions (BUGA-UP) made its mark on hoardings around the nation. By revising advertising slogans and disrupting tobacco-sponsored events, the group revealed the true cost of tobacco and alcohol company deception.
This tip sheet has been written to help you and your group work well together and achieve your objectives and highlights some group habits and actions that resilient community groups have relied on: effective meetings with an agreed agenda; clearly-defined roles; mindful decision-making; accountability; and inclusiveness.
Kevin Buzzacott is a key figure in the opposition to the South Australian Olympic Dam mine and the nuclear industry in general. In this interview he outlines a number of the creative actions he has taken part in as part of a series of campaigns addressing the issues of dispossession and Aboriginal sovereignty.
Men frequently participate more than women in meetings, forums and other events. This article outlines practical steps facilitators and participants can take to ensure women are heard.
Productive meetings allow an organization to move forward, keep members engaged and give them a sense of empowerment and efficacy. There are five aspects of structure and interpersonal dynamics we must pay special attention to if we want our meetings to be truly productive: Right People; Right Container; Right Process; Right Facilitation; Right Agenda.
Directed-network campaigns combine self-organized people power with enough centralized structure to focus on clear political and cultural targets. The Networked Change Report maps out the strategies and practices that made today’s most successful advocacy campaigns work.
Every campaign is a learning opportunity. Make the most of this by planning for the post-campaign period and setting up debriefs. Here are some tips for campaigners and facilitators.
Not all coalitions are made equal. While alliances between unions and community organizations are an important and useful strategy for social change, their power and success varies greatly depending on the strategic choices of those involved.