Instagram is a global phenomenon – yet too many campaigners don’t know how to use it. Start your Instagram journey here with accounts to follow, and ideas for its use.
Digital campaigning – what works and what doesn’t? Get Up shares it learnings of digital experimentation and analytics.
Metrics should help you improve how you invest in and plan campaigns. But while “vanity metrics” such as list size or pageviews sound big and impressive, they can be misleading. This report offers new approaches to measuring member engagement.
The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people-powered” campaigns at Greenpeace but were afraid to ask. Developed for Greenpeace staff, volunteers, and allies, this guide will help anyone cook up effective people-powered campaigns.
Build strong advocacy teams using this checklist to assess your team’s readiness to campaign for—and win—change in the modern landscape.
Is your campaign about people, or staff? Distributed, or centralised? This worksheet outlines six factors to think about when analysing how ‘open’ your campaigns are, from the participants of MobLab’s Open Campaigns Camp.
The four ingredients Greenpeace campaigners use to build successful people-powered campaigns, straight from the folks at MobLab.
This MobLab guide sets out to help digital campaigners and practitioners apply tried-and-true methods of making social media content that actually spreads.
Grassroots Led Campaigns: Lessons from the new frontier of people-powered campaigning platforms and programs
Decentralised, grassroots-led digital campaigning has taken off in the last decade. This report looks at the impact these campaigns are having, what lessons we can learn from them about success, and what these new campaigns platforms mean for the future of social change.
This MobLab report examines innovative volunteer engagement work by 35 organisations empowering people to scale change and win by learning and doing more. Featuring video and audio from the practitioners.
An overview of the tools and tactics Greenpeace offices around the world use to ensure their office teams are working seamlessly together. Explore by Country/Region and Trait to find the successful practices or “bright spots” highlighting ongoing experiments in team integration.
Bring People Power into your next campaign or project with MobLab’s online course. Based on the Mobilisation Cookbook, drawing on Greenpeace’s expertise, the free course covers core elements of a ‘people-powered’ campaign, when to use them and what to mix them with. Based on real-life campaign examples, you’ll also cover practical tools needed to create your own campaigns.
Facilitators help a group to get where it needs to go, whether the focus of a gathering is information sharing, discussion, generating creative options, making decisions, team building or planning for action. Here are some tips and tricks for facilitation, to help you get the most out of your next meeting.
Whether you are looking to recruit members or talking to voters in far-flung electorates, these are some basic guidelines for getting the most out of phone conversations.
An example of a great email from SumOfUs to recruit new Facebook followers.
Here are some fantastic, free online tools you should be using!
A useful cheat sheet from the OPEN Network to have on hand when using HTML to format text for email or web display.
Examples from the UK, Europe and Australia of how maps have been used to effectively communicate complex data in campaigns.
Some rules, principles and tips for how to successfully set up a remote office and have staff working in diverse locations around the nation (or the world!), synthesised from best practice around the OPEN Network.
Exit interviews (the interviews you have with outgoing staff) are really important, but you only get as much out of them as you’re willing to put in. Here are some guiding principles, and questions to get the interview started.