5 tools to help you plan your campaign strategy including templates on calls to action, ladder of engagement, timelines, team culture, campaign canvas…
Archive
3 Tools to Test your Campaign
3 tools to test early versions of campaign ideas with target audiences starting with deciding on what to prototype. These tools are by Mobilisation Lab.
6 Tools for Creative Idea Generation for Your Next Campaign
6 tools for creative idea generation for your next campaign by Mobilisation Lab e.g. mind maps, idea generation, picture prompts, prototypes, etc.
9 Tools to Deepen your Understanding of the People you Want to Engage in Campaigns
9 tools to deepen your understanding of the people you want to engage in campaigns e.g. personas, framing worksheet, questioning guide, by Mobilisation Lab.
7 Tools for Defining your Campaign Problem
7 tools for defining your campaign problem come from The Campaign Accelerator Toolkit by MobLab. Where will your campaign go? Which problems will you focus on solving?
Context Map Template
This Context Map template allows a team to foster a collective understanding of the overall context in which a campaign is happening.
System Map Template
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.
Iceberg Worksheet: What’s the root cause of the problem?
Drill down into the root cause of a problem a campaign aims to address. Shift focus from the event into underlying societal structures.
Call to Action Worksheet
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.
Creating a Team Culture: Worksheet
Use this Engagement Pyramid from the Mobilisation Lab to visualise the different ways a person might get involved with your campaign.
5 Tools to Plan your Campaign Strategy
5 tools to help you plan your campaign strategy including templates on calls to action, ladder of engagement, timelines, team culture, campaign canvas…
3 Tools to Test your Campaign
3 tools to test early versions of campaign ideas with target audiences starting with deciding on what to prototype. These tools are by Mobilisation Lab.
6 Tools for Creative Idea Generation for Your Next Campaign
6 tools for creative idea generation for your next campaign by Mobilisation Lab e.g. mind maps, idea generation, picture prompts, prototypes, etc.
9 Tools to Deepen your Understanding of the People you Want to Engage in Campaigns
9 tools to deepen your understanding of the people you want to engage in campaigns e.g. personas, framing worksheet, questioning guide, by Mobilisation Lab.
7 Tools for Defining your Campaign Problem
7 tools for defining your campaign problem come from The Campaign Accelerator Toolkit by MobLab. Where will your campaign go? Which problems will you focus on solving?
Context Map Template
This Context Map template allows a team to foster a collective understanding of the overall context in which a campaign is happening.
System Map Template
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.
Iceberg Worksheet: What’s the root cause of the problem?
Drill down into the root cause of a problem a campaign aims to address. Shift focus from the event into underlying societal structures.
Call to Action Worksheet
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.
Creating a Team Culture: Worksheet
Use this Engagement Pyramid from the Mobilisation Lab to visualise the different ways a person might get involved with your campaign.