This is a resource to help you test your messages. It is designed for campaigners who have little or no experience with message testing.
Activity: Read
Read
Looking for articles, books, case studies, tips about social change and activism? You’ve found the right place – The Commons Social Change Library.
Framing the Economy: How to Win the Case for a Better System
The PIRC, the New Economics Foundation, NEON and the FrameWorks Institute have launched two story strategies that progressives can use to shift thinking on the economy. They’re built on values and metaphors that encourage the hope that change is possible and increase people’s support for progressive policies.
Where now for the environment movement? Weathercocks and signposts ten years on
Weathercocks and Signposts, a report from WWF, critically reassesses current approaches to motivating environmentally-friendly behaviour change.
Common Cause for Nature: A practical guide to values and frames in conservation
Common Cause for Nature contains many lessons based on academic research on how to spark behaviour changes. The analysis showed that there are competing sets of human values within each of us which can be encouraged and discouraged by language and experience.
How to Make Trouble and Influence People – About and Book Reviews
Information about How to Make Trouble and Influence People, including reviews of the two editions. The book offers an alternative history of Australia, chronicling how it “has progressed by a series of little rebellions”.
Elements of Campaign Strategy
This overview of campaign strategy elements is offered to clarify language shared by campaigners. The elements include campaign focus and goals; vision; situational analysis; critical path analysis; organisational considerations; allies, constituents and targets; objectives; tactics; evaluation and success indicators.
The Building Power Guide
The Building Power guide is for Aboriginal and Torres Strait Islanders who want to change the world. It includes several training resources to build capacity for campaigning, such as explorations of change-making, power, strategy and leadership development.
A Collection of Nonviolence Quotes
A collection of quotes to be used as part of training on strategic nonviolence and nonviolent direct action.
Organizing Guide: People, Power, Change
This handbook, based on the work of Marshall Ganz, aims to support you in developing your capacity for effective community organizing. It covers five key practices of organizing to build people power for change.
What is Community Organising?
This excerpt from the Community Organising Guide provides an introduction to community organising. Organising is about generating and wielding people power.
How to Test your Communications Guide
This is a resource to help you test your messages. It is designed for campaigners who have little or no experience with message testing.
Framing the Economy: How to Win the Case for a Better System
The PIRC, the New Economics Foundation, NEON and the FrameWorks Institute have launched two story strategies that progressives can use to shift thinking on the economy. They’re built on values and metaphors that encourage the hope that change is possible and increase people’s support for progressive policies.
Where now for the environment movement? Weathercocks and signposts ten years on
Weathercocks and Signposts, a report from WWF, critically reassesses current approaches to motivating environmentally-friendly behaviour change.
Common Cause for Nature: A practical guide to values and frames in conservation
Common Cause for Nature contains many lessons based on academic research on how to spark behaviour changes. The analysis showed that there are competing sets of human values within each of us which can be encouraged and discouraged by language and experience.
How to Make Trouble and Influence People – About and Book Reviews
Information about How to Make Trouble and Influence People, including reviews of the two editions. The book offers an alternative history of Australia, chronicling how it “has progressed by a series of little rebellions”.
Elements of Campaign Strategy
This overview of campaign strategy elements is offered to clarify language shared by campaigners. The elements include campaign focus and goals; vision; situational analysis; critical path analysis; organisational considerations; allies, constituents and targets; objectives; tactics; evaluation and success indicators.
The Building Power Guide
The Building Power guide is for Aboriginal and Torres Strait Islanders who want to change the world. It includes several training resources to build capacity for campaigning, such as explorations of change-making, power, strategy and leadership development.
A Collection of Nonviolence Quotes
A collection of quotes to be used as part of training on strategic nonviolence and nonviolent direct action.
Organizing Guide: People, Power, Change
This handbook, based on the work of Marshall Ganz, aims to support you in developing your capacity for effective community organizing. It covers five key practices of organizing to build people power for change.
What is Community Organising?
This excerpt from the Community Organising Guide provides an introduction to community organising. Organising is about generating and wielding people power.